Sponsors
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Motor Management can save energy, reduce downtime and improve profits. Now that’s a win-win situation for everyone.
 

Sponsors Page
Each of the organizations listed below sponsors the Motor Decisions MatterSM campaign. These utilities, motor manufacturers, motor sales and service centers, government agencies, trade associations and others have joined together to help facility managers reap the benefits of sound motor system management. Scroll over sponsor logos to read descriptions of each organization.

Phase V Sponsors

Ameren
 
Avista
 
BCHydro

BC Hydro
www.bchydro.com/industrial/

 
BPA
CIPEC
 
Electrical Apparatus Service Association (EASA)
www.easa.com
 
MidAmerican
 

 
 
Xcel
 
     
         

 

Board Authorizes MDM Phase VI; Opens Sponsorship

The CEE Board of Directors recently authorized a new direction for Motor Decisions Matter, supporting a sixth three-year business cycle. The new business plan outlines the case for a sophisticated marketing plan that motivates business customers to take on efficiency as a core value. The plan lays out a content marketing strategy based on research conducted on successful industry adoption of efficiency as a fundamental value equivalent to safety and productivity.

Four verticals have been identified as ripe for this transition: forest products, food and beverage, plastics, and water-wastewater. Within those industries, geographically dispersed among program administrator jurisdictions, the campaign is looking to engage facility managers and sustainability officers and support them in making the business case for energy efficiency to the C suite.

MDM sponsors will have the opportunity to help direct a professional marketing and communications campaign that will:

  • Support customer service objectives
  • Gain a presence in C&I media that sponsors would not reach independently
  • Gain additional C&I customer interest and convert that interest into program participation
  • Increase program access to credible, third-party content to support key account representatives
  • Provide additional support for trade allies, vendors, and contractors
  • Strategically distribute consistent messaging with other CEE members and industry stakeholder sponsors

With Board approval, CEE members and industry partners are invited to sponsor this CEE project. If you’re interested in finding out more, contact MDM at mdminfo@cee1.org.