Industry Powerhouses Respond to
Nation's Energy Crises With
Motor Decisions Matter Campaign Initiative promotes sound motor system management and planning
as a method of reducing energy costs
Boston, MA - A consortium made up of motor industry manufacturers
and service centers, trade associations, electric utilities,
and government agencies announced the kickoff of its
Motor Decisions Matter campaign at the 2001 EASA Convention.
The nationwide campaign encourages the use of sound motor
management and planning as a tool for cutting motor energy
costs and conserving energy.
sponsors are promoting and providing tools that enable
commercial and industrial customers to develop a motor plan
with the assistance of their local distributor, repair center,
or utility representative. A motor plan addresses common motor
decisions before equipment failure which ensures motor availability,
reduces downtime, and lowers energy costs.
Energy represents over 97% of total motor operating
costs. In large industrial plants such as steel plants, motor
energy costs can well exceed $1 million annually. The U.S.
Department of Energy says greater attention to motor system
management can reduce motor energy costs by as much as 18%, while helping to boost motor productivity and
reliability. Motor Decisions Matter promotes best practice
motor management to industrial and commercial customers because
it can also help increase the reliability and quality of motor driven
processes and reduce plant operating costs. The campaign's
message is good news for the motor distributors and service
centers because its message will likely expand the market
for premium efficiency motors and motor related services as
more customers become aware of their bottom line benefits.
Electric utilities are also interested in this message because
it will help save energy and reduce peak demand while providing
value to their customers.
"Research has shown, however, that many motor decision makers
are not aware of energy efficient motors or their benefits,"
says Ted Jones of the Consortium for Energy Efficiency
(CEE). "According to a recent study, only 19% of personnel
at U.S. industrial facilities were aware of premium efficiency motors and only 11% of customers reported having written
specifications for motor purchases, with only two thirds of
these customers including efficiency in their specifications,"
"We want corporate and plant managers to realize the
financial and performance benefits of sound motor management,
which includes proper motor planning, evaluation and analysis,
inventory, procurement, and repair," Jones said. "By
addressing the motor decision making process, businesses can
more effectively capture energy savings in the motor replacement
market while also taking advantage of the savings potential
of proper motor repair, sizing, and management."
The campaign targets three key audiences: executive level
managers; maintenance repair and operation employees, plant
managers and engineers in industrial markets; and distributors
and repair firms. The maintenance repair and operation and
the plant level audiences are responsible for effectively
and efficiently running their facilities. If a motor management
plan is not in place, the result is often quick, price and
availability based decisions, rather than an efficient, thoughtful,
and proactive plan that reduces panic and poor decision making.
The senior executive level audience—motivated by the opportunity
to reduce cost and help the environment—will influence the
maintenance, repair and operation, and plant audience to consider
developing a plan; and the distribution and repair firm audience
will help provide quality planning and repair services, which
will help them build their businesses.
The campaign consists of several components to increase general
awareness and assist the target audiences
in developing a motor management plan:
- A Web site (www.motorsmatter.org) which includes information
about the campaign, links to campaign sponsors, and eventually
a press room and an online distributor marketing kit.
- A Motor Planning Kit that includes: a checklist
of steps to get started on developing a motor plan; links
to online resources to get more information about motor
planning; and campaign information on the importance and
opportunity associated with motor management and planning.
- A quarterly e-newsletter with news related to motor management and MDM campaign updates.
- Case studies of motor management success stories and other helpful resources.
In addition to building awareness about the benefits of motor
management and planning, helping customers identify appropriate
applications for premium efficiency motors is an important
component of the campaign. The National Electrical Manufacturers
Association (NEMA) recently released a premium efficiency
specification and brand, called NEMA PremiumTM, that motor
manufacturers, distributors, and the energy efficiency community, such as utilities, can now embrace in common. A product must
meet all of the NEMA specified criteria in order to be qualified
as a NEMA Premium Compliant Electric Motor by its manufacturer.
NEMA Premium applies to electric motors meeting the following
criteria: single-speed; polyphase; 1-500 horsepower; 2, 4,
and 6 pole; squirrel cage induction motors; NEMA Design A
or B; continuous rated. Qualifying products which meet or
exceed the nominal Premium Efficiency levels specified by
NEMA may qualify as being NEMA Premium.
Premium efficiency motors are typically constructed with
superior materials and have more copper, tighter tolerances,
and longer warranties. The customer not only benefits from
energy savings, but also improved reliability and up-time
by replacing worn out, potentially unreliable motors. The
initial cost of a premium efficiency motor is insignificant
compared to the amount of energy costs the motor will save
in energy costs in the long run.
Premium efficiency motors, which operate thousands of hours
per year, such as those in HVAC systems, have proven to amass
large savings over the course of the motor's lifetime. The
average motor easily consumes 50 to 60 times its initial purchase
price in electricity during its 10-year life.
"Developing a motor plan puts managers and motor decision makers
in a better position to make the most cost effective decisions
in the event of unexpected motor failure," Jones said.
"When a manager has a motor management plan in place
it moves motor decisions from panic to planning. The key is
to pick the right motor for the right application ahead of
time," he said. "Implementing a management plan
helps ensure, at time of motor failure, that an energy efficient
motor is available, whether by purchasing a spare motor or
having the supplier stock a replacement. The best opportunity
to install a more efficient motor occurs when the motor fails
and must be replaced or repaired. In panic situations, most
managers go forward with the most readily available, lowest
cost replacement motor, which is not always the most energy
"A sound motor plan would also include criteria for determining
when a motor should be repaired or replaced with a more energy
efficient model. These decisions can be made ahead of time,
considering all situations, rather than waiting until a problem
arises," said Linda Raynes, president and CEO of the Electrical
Apparatus Service Association (EASA).
"A motor management plan, which can be fairly simple
to develop, can contain a written set of criteria for repair/replace
decisions, stipulate decisions in advance on specific critical
application motors or outline a repair/replace decision for
each motor in the inventory, and list all spares that can be
used for different applications," Raynes said. "EASA
strongly supports the Motor Decisions Matter campaign
and its efforts to make end-users aware of the value of motor
planning. The repair center/distributor is in an excellent
position to assist customers in developing customized motor
plans, including repair/replace policies, that make sense
For most motor types, a range of efficiencies are available.
Because even small efficiency improvements often make economic
sense for equipment operated thousands of hours per year,
the overall opportunity for energy savings from more efficient
motors remains large.
Several major electric motor manufacturers offer complete
lines of energy efficient motors and continue to make advances
in that area.
"If companies intend to compete in an environment of
rising energy costs and the uncertainty of available electricity,
they must embrace the forward thinking of the Motor Decisions
Matter campaign," said Kyle Pitsor, Industry Director,
NEMA Motor and Generator Section. "Having a plan in place
just makes good financial sense, for any company."