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| December 2005 Public Relations Update MDM's new Communications Associate, Wendy McTyre, has been busy contacting editors and pursuing opportunities to present the MDM message in the national, trade and business press. Thus far in 2005, there have been 16 MDM media placements, including several feature-length stories about motor management. |
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| Campaign Materials
MDM resources can help with your sales and marketing efforts. |
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| Conferences and Trade Shows
At the Sept. 9 MDM Sponsors Meeting, sponsors emphasized the importance of educating customers about the benefits of motor management. Increased participation at national conferences and trade shows was highlighted as a primary activity for 2006. |
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| Energy Policy Act of 2005 – Implications for Motors
EPAct 2005 presents many potential opportunities for MDM sponsors. Sections of the this legislation that are most relevant to motors are summarized. |
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| CEE Industry Partners Meeting
CEE's second annual Industry Partners Meeting convened in Chicago Sept. 7-8 with the objectives of exploring key national trends in efficiency incentive programs and strengthening partnerships between invited industry representatives and CEE members. |
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| MDM Sponsors Meeting
MDM sponsors held their biannual meeting on Sept. 9 in Chicago. The primary objectives of this short meeting were to: 1) identify priorities for 2006, and 2) recap the CEE Industry Partners Meeting and discuss the relevant implications with respect to MDM's current direction and activities. |
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Print and On-Line Stories Thus far in 2005, there have been 16 MDM media placements, generating nearly 909,000 impressions. These have included several feature-length stories about motor management:
Please contact Wendy McTyre if you would like copies of these or other placements. We also welcome comments and suggestions for story ideas and other p.r. related items.
MDM tools are being accessed frequently. To date, more than 2,300 registrants have downloaded the Motor Planning Kit and more than 700 have downloaded the 1-2-3 Approach to Motor Management. There has been a consistent stream of visitors from Virginia, Washington, California and Oregon. The U.S., Canada and Saudi Arabia continue to provide the most visitors to the MDM site although viewers from more than 80 other countries have accessed www.motorsmatter.org.
By continuing to monitor these Web-trend reports, we hope,to learn about the impact of media placements, participation at trade shows and other outreach efforts in directing industrial customers to the MDM site.
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MDM resources can help with your sales and marketing efforts
COOL TOOLS
Here's what sponsors are saying about the Energy Savings Chart:
The updated 1-2-3 Approach to Motor Management will be available soon. Revision 6.0 includes a number of modifications that make it easier to understand and communicate the financial benefits of motor management to customers. Life-cycle cost information, easy-to-read graphs and year-by-year tables make for more effective dialogue about proactive motor management. The final touches are being added, so watch for its debut after the holidays.
MDM CLASSICS
"The Motor Planning Kit is laid out to address the key issues and identifies the resources to come up with a good motor management plan," said Dave Ahlberg of MidAmerican Energy. Ahlberg noted that the Motor Planning Kit has been so successful with MidAmerican customers, he's had trouble keeping a full stock.
MDM's purple tri-fold brochure was also revised to include new case study highlights. As always, Motor Planning Kits and tri-fold brochures can be downloaded from the MDM Web site.
The MDM Web site will soon be redesigned to better meet your needs. If you have comments, suggestions or would like to participate in the project, please contact Ilene Mason.
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Your Input is Important
Raising awareness about NEMA Premium motors, best-practice repairs and sound motor management is what MDM is all about. At the Sept. 9 MDM Sponsors Meeting, sponsors emphasized the importance of educating customers about the benefits of motor management. Increased participation at national conferences and trade shows was highlighted as a primary activity for 2006.
There are many ways to categorize these opportunities. In general, motor-related national trade shows and conferences can be put into one of several general groupings, such as:
2) shows related to management (i.e., energy management, procurement, asset management, inventory control) 3) shows related to vertical market sectors (manufacturing, pulp and paper, water/wastewater, food processing, chemical, petrochemical, HVAC, institutional and mining If you've attended conferences in these sectors and found them to be useful to you, we'd like to hear about them. Your input in developing this list is important. As regular participants in these events, you have the experience to determine where MDM's message and resources are most appropriate. This is invaluable "market intelligence" that only you can provide. In suggesting a particular conference or trade show, please tell us what the typical focus of the event is and what type of material/content is usually covered. We would also like to know who the target audience is; why you think a particular event might be important for MDM; and when the conference or trade show typically occurs. In addition to national trade shows and conferences, MDM would like to support opportunities for greater regional collaboration among sponsor groups (i.e., electric utility account representatives and motor sales and service providers). For instance, Dave Ahlberg of MidAmerican Energy and John Malinowski of Baldor Electric Company recently made a joint presentation at ACEEE's Forum on Energy Efficiency and Agriculture (details below). Please let us know where you are planning to be so that we can support you in these regionally coordinated efforts to deliver a unified message. As a first step, MDM Communications Associate Wendy McTyre is putting together a list of the best conferences and trade show opportunities. Please forward your comments and suggestions to her by the end of December. These submissions will be reviewed and considered for future participation by both MDM sponsors and MDM project staff members.
RECENT MDM SPONSOR PARTICIPATION
MDM sponsors have also been delivering the motor management message to industry representatives in Europe.
Please send Wendy McTyre an update on conferences you are planning to attend, along with a description of your level of participation. If making a presentation, please include the relevant supporting documents. If you are interested in sharing your experience, we will include it in future newsletters.
UPCOMING CONFERENCES
Motor and Drive Systems 2006 Conference
Lean Manufacturing University
December 12-14, 2005, Chicago |
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Energy Policy Act of 2005 – Implications for Motors CEE staff recently examined segments of the Energy Bill for their potential impact on CEE member energy-efficiency programs. To explore the Bill's implications on the motor industry, MDM project staff also consulted assessments by NEMA, ACEEE and the Lawrence Berkeley National Laboratory (LBNL). The sections below are our interpretations of the Energy Bill language as we understand it at this time. The objective in presenting this information to MDM Sponsors is to heighten the awareness of potential opportunities that may exist as a result of this new legislation. Sections of the Bill that are most relevant to motors are summarized below.
Energy Reduction in Government Buildings
Procurement of Energy-Efficient Products
Voluntary Commitments to Reduce Industrial Energy Intensity
Public Energy Education Program and Energy-Efficiency Public Information Initiative
Energy Research and Development
CONCLUSION and NEXT STEPS For example, although $90 million has been allocated (authorized) for educational programs to heighten consumer awareness of energy efficiency programs, the language is somewhat vague as to how and if that money will actually be spent (appropriated). MDM project staff will monitor these and other issues. An expanded interpretation of these sections is available on the MDM Web site. |
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The meeting drew more than 130 participants, about 40 percent industry representatives and 60 percent CEE member program representatives. For industry representatives, this forum provided a unique opportunity to gain a broad understanding of efficiency programs and to learn about topics such as regulatory requirements for utility-sponsored programs, program funding and efficiency as an energy resource. Many were stunned to learn that, in 2005, $1.64 billion were budgeted for U.S. efficiency programs across all sectors (residential, commercial and industrial) and that large funding increases are planned for 2006 and beyond. The invited industries were motors, commercial lighting, commercial kitchens, commercial buildings, residential lighting, residential HVAC and residential water heating. The meeting focused on how joint partnerships between industry and efficiency programs are better suited, in many cases, to address market barriers than individual stakeholder groups. Another major topic of discussion centered on the promotion of efficient products and services in the market. Three ongoing examples of industry/efficiency partnerships were highlighted: Lighting for Tomorrow, Motor Decisions Matter and CEE's collaborative efforts with industry in residential HVAC. Several industry representatives were invited to share efficiency trends in their individual market segments. Presenters included Dale Basso of Rockwell and Linda Raynes of EASA, who shared the podium to provide a manufacturer's and service provider's perspective on the motors market; Gary Wood, Chair of the Building Owners and Managers Association (BOMA), who described BOMA's commercial buildings efficiency program; and John McDonough, a representative of the Hobart Corporation, who spoke about the trends in Commercial Foodservice Kitchens. An overarching message of the general sessions was that electricity suppliers are increasingly looking to efficiency as a cost-effective way to meet spiraling demand. As such, greater emphasis is being placed on efficiency programs to deliver energy savings, with program targets and budgets increasing as a result. To help meet these increased goals, energy-efficiency organizations are looking to industry for input on how to maximize the impact of their programs. For general session presentations and individual presentations from the breakout sessions, please see the CEE Web site.
Breakout Sessions During the second breakout session, participants examined the barriers that prevent customers from purchasing NEMA Premium motors or from focusing on motor management. The desire to learn how incentives can reduce these barriers led to a discussion on upstream and downstream programs. Some of the topics included customer (downstream) and vendor (upstream) incentives, educational programs, stocking procedures, motor surveys, MDM resources and opportunities for jointly-sponsored events. Additional topics identified for further discussion were increasing vendor participation in upstream programs, meeting the educational need to raise awareness of life-cycle costing and motor management opportunities. The breakout sessions provided a good framework for understanding program approaches and discussing opportunities to overcome barriers through regional efforts. Discussions from the breakout sessions continued the following day at the MDM Sponsors Meeting (see below). |
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MDM sponsors held their biannual meeting on Sept. 9 in Chicago. The primary objectives of this short meeting were to: 1) identify priorities for 2006, and 2) recap the CEE Industry Partners Meeting and discuss the relevant implications with respect to MDM's current direction and activities.
Time did not allow for the discussion of the third meeting objective, which was to provide an update on both staff and sponsor activities in 2005. The group will cover this topic in an upcoming conference call. Meeting notes are available to sponsors on the MDM Web site. 2006 PRIORITIES Priorities for 2006 include a mix of campaign maintenance, ongoing development and new development. Ilene Mason will develop a draft work plan for 2006 and distribute to the sponsors for comments. The need to continue a focus on education and raising awareness underscored the discussion. The following items were highlighted for 2006: Continue to pursue opportunities in the national, trade and business press. Revamp the MDM Web site (to begin in the fourth quarter of 2005) Meeting attendees supported the following as part of this project: 1) fielding a survey to previous visitors to gain insight into strengths and weaknesses of the current site, 2) developing a short video that demonstrates energy savings with drives, 3) highlighting available drive resources and 4) facilitating access to program information, including guidelines for researching program availability and details. Continue to develop the "MDM Financial Messaging Workshop" Sponsors expressed strong and renewed interest in developing a short workshop to deliver a financial message about motor management to key decision-makers. A subcommittee was formed to tackle the development of the workshop. Interested ponsors should contact Ilene Mason. Develop a simple chart that shows energy cost savings with NEMA Premium motors This has been accomplished and the chart is currently posted on the MDM Web site. The chart can be used to support up-sell efforts at the motor distributor's sales counter. Facilitate information sharing between programs, motor sales and service providers and manufacturers Participants recognized the value of making program, member, and product information more easily accessible and understandable to their MDM partners. Suggestions were made about how to move forward with this effort. Develop a short motor management presentation or video This communications piece could be posted on-line or available for individual delivery. Continue to promote awareness of ASDs Show the benefits of appropriate ASD applications in industrial and commercial facilities. OTHER TOPICS OF DISCUSSION EPAct 2005 and DOE Update The recently passed Energy Policy Act of 2005 has several provisions with important implications for the motor market. These include Federal Purchasing of Energy-Efficient Products, Educational Programs on Energy Efficiency, Voluntary Energy Reduction Efforts in Commercial and Industrial Facilities, Mandated Energy Reduction in Federal Buildings, and Energy Research and Development. Ted Jones provided an overview and facilitated the discussion. Chris Cockrill provided insight into a number of DOE activities. He reported that MDM is being cited as a reference in appropriate DOE materials and training programs as they are being updated. Some of the MDM materials (like the Motor Planning Kit) are also being highlighted. Cockrill indicated that DOE has seen a moderate upsurge in the number of training requests and motor management trainings, and requested potential participants to contact him as early as possible with training requests for next year.
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