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| January 2005 As we begin 2005, MDM can look back with pride at the productive year we've had ... |
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| MDM Welcomes BC Hydro
British Columbian utility BC Hydro has demonstrated its strong commitment to energy efficiency by becoming MDM's 31st sponsor. |
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| Short Takes
CEE's national motors and drives summary, 1-2-3 Approach presentation available and highlights of CEE's December meeting |
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| MDM public relations activities
This list of recent media placements is intended as a resource for sponsors who are looking to incorporate MDM-related articles into their sales, marketing, and/or motor management awareness efforts. |
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Dear MDM sponsors and motor industry stakeholders, As we begin 2005, MDM can look back with pride at the productive year we've had. This first year of Phase 2 has seen greater acceptance and penetration of NEMA Premium (as evidenced by the significant increases in NEMA Premium shipment data), growing interest and uptake of motor management strategies, and growing support from all stakeholders. The year has been full of exciting activities for MDM. We launched 1-2-3, participated at five conferences and trade shows; and increased cooperation and interaction between stakeholder groups. Our meeting in June in Washington, D.C., had strong sponsor turnout and great discussion about moving forward with the campaign from an outreach and public relations standpoint. We also decided to support the consideration of adjustable-speed drives as a follow-on to our core motor management message. In September, many sponsors attended the CEE Industry Partners Meeting in Dallas, where industry representatives gained a better understanding of efficiency programs and how they might leverage programs to achieve common goals. The media is also recognizing the value and accomplishments of MDM and its sponsors: in 2004 the campaign received 42 media placements (print and online), resulting in more than 2 million impressions. The MDM project staff fully expects 2005 to be the campaign's best year yet. With a strong sponsorship base, including our newest members BC Hydro (see article), LADWP, and MidAmerican Energy, MDM will be in a great position to continue our growing momentum. We will be developing a draft work plan for 2005 in conjunction with the Strategic Marketing Committee and sending it out for sponsor comments early this year. We're looking forward to working with sponsors at our March 7, 2005 meeting, which will be held during National Manufacturing Week in Chicago. Sponsors, check your email for the proposed agenda, and save the date on your calendars! Ilene Mason of MDM has also been asked to participate in a panel session on motor management with Thomas H. Bishop of EASA; Chris Cockrill of the Department of Energy; Michael J. Kozak of The Boeing Company; and Jack Smith, senior editor of Plant Engineering Magazine. Speakers will discuss motor management benefits, and Boeing's successful case study will be presented. We are also giving a presentation on the 1-2-3 Approach following the panel session. Enjoy this issue of the MDM Sponsor Update, and, as always, feel free to contact me with story ideas, news items, and other information. Warm regards,
Emily Dahl
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Utility is Campaign's First Canadian Sponsor
British Columbian utility BC Hydro has demonstrated its strong commitment to energy efficiency by becoming MDM's 31st sponsor. "We're excited to welcome BC Hydro as our first Canadian sponsor," says MDM Project Manager Ilene Mason. "As an organization with a longstanding history of energy efficiency and early implementation of a high-efficiency motors program more than 16 years ago, BC Hydro will have much to contribute to our efforts." As one of the largest electric utilities in Canada, BC Hydro serves customers in an area containing more than 94 percent of British Columbia's population. BC Hydro is currently developing a new Motor-Driven Systems Optimization Initiative, which will focus on the identification of energy savings opportunities, development of design solutions, and incorporation of energy efficiency in maintenance and replacement plans for motor-driven systems. The program will target large pumping systems; fans and blowers; compressed air systems above 200 hp; effluent treatment; and small motors and drives (50 hp and below). "We're delighted to become a sponsor," says Sol Friedman, Industrial Program manager at BC Hydro. "We believe that our association with MDM will be a mutually beneficial one. We plan to incorporate MDM tools like the Motor Planning Kit and the 1-2-3 Approach to Motor Management into our new Motor-Driven Systems Optimization Initiative, as well as making use of the case studies available on the MDM Web site. We also look forward to the increased contact and synergy with the other campaign sponsors," says Friedman. To learn more about BC Hydro's Motor-Driven Systems Optimization Initiative, please contact Sol Friedman at 604-453-6522. Please visit www.bchydro.bc.ca for more details on other residential, commercial, and industrial energy-efficiency programs. |
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CEE National Motor and Drive Program Summary On-line The Summary is highly relevant to MDM sponsors and your clients. It contains detailed information about programs that provide incentives for or otherwise support the use of premium-efficiency motors and/or drives. The document is a searchable PDF, which enables users to easily locate programs in a specific region, or find a particular organization. It also includes an interactive map. When users click on a state, they are redirected to that state's corresponding regional title page (Northeast, Midwest, etc.) to see a list of programs operating in that state. For ideas on how to use the Summary to your best advantage, check out the document's introduction. Please join the MDM project staff in promoting the Summary to other employees at your organization. We hope you'll find it useful for helping clients locate rebates and other financial and technical assistance programs for premium-efficiency motors and drives.
New 1-2-3 Approach Presentation Available to Sponsors Most recently, Jerry Ossowski, District Manager of Baldor Electric Company and President of Windy City Baldor, Inc., gave the presentation on behalf of MDM at the 2004 Environmental and Safety Conference in Elkhart, Indiana. Ossowski was pleased with the quality of the presentation and the opportunity it afforded him to interact with facility managers and other employees. Because the presentation was developed by MDM, Ossowski was able to educate the audience about motor management using the campaign's noncommercial message. "The attendees' interest level was excellent; they seemed to understand the concept of motor management and to grasp the value of premium-efficiency motors," said Ossowski. Attendees also expressed their intentions of using the 1-2-3 Approach to convince their managers to invest in proactive motor management. Click here to view a PDF of the presentation. Contact Ilene Mason for more information about giving the presentation on behalf of the campaign at national or regional events you may be attending.
Highlights of December CEE Meeting
Beverly Alexander, Vice President for Customer Satisfaction at PG&E, spoke at a general session, emphasizing California's commitment to energy efficiency as its preferred means of meeting energy needs. The state's energy-efficiency budget has also increased substantially. California's advancements in energy-efficiency policies are important to MDM because of the state's sizable impact on markets in the rest of the country. Using Adjustable Speed Drives to Save Energy Alex Harvey, Industry Development Manager of Emerson Industrial Automation's Control Techniques Division, gave a noncommercial industry perspective on the ASD market, aimed at efficiency program administrators. His presentation included discussion of how drive technology has matured and overcome market barriers; the size of the energy-savings opportunity for drives; and the best commercial and industrial applications. |
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MDM public relations activities
Referring to relevant articles with customers or program participants can help to reinforce the importance of motor management and the credibility of the 1-2-3 Approach. The editors who have run these stories represent publications (many of which are national and have sizable circulations) that feel it is important to share information about MDM and motor management with their readers. Below is a list of media placements from November through December. Because many of these were in on-line publications, it is difficult to estimate the number of people who read each article; for large financial sites, it is likely that a large number of impressions were rendered. Approximately 2.1 million total countable impressions were rendered in 2004. Please contact Emily Dahl with ideas for future articles, or for copies or information on these articles and/or press releases.
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