The goal of this publication is to inform MDM sponsors about the latest developments in the campaign, both internally and externally.

A Phase II subcommittee has drafted a work plan to continue MDM beyond its initial three-year run that ends Feb.1, 2004.

MDM campaign sponsors have developed a new tool to showcase motor management benefits and help initiate the widespread adoption of motor management practices.

MDM has developed tools, a Web site and a significant amount of attention in the media.

MDM is undergoing a formal evaluation to measure its impact on efficiency programs and motor sales.

NEMA Premium™ recently finalized a motor specification that assists end-users and system designers specifying NEMA Premium motors for a variety of applications.

MDM's Sponsor Resource Matrix, case studies and the IEEE Conference.

MDM Newsletter

Welcome to MDM's first newsletter. The goal of this publication is to inform MDM sponsors about the latest developments in the campaign, both internally and externally. You are encouraged to distribute the newsletter within your organization to keep your co-workers informed about MDM's progress.

Our initial plans are to publish the MDM Newsletter every two months. Among the regular items are a Sponsor Spotlight, which highlights one sponsor's efforts in the campaign, and a Sponsor Forum, a bulletin board which enables sponsors to exchange information. The Sponsor Forum will be available in the next issue.

To contribute to the Sponsor Forum, click on the Sponsor Forum link and type a message. The message will be e-mailed to Ted Jones, who will evaluate it for inclusion in the next newsletter.

Your input is always welcome. Contact Ted Jones at 617-589-3949, ext. 230, or tjones@cee1.org with comments, questions, story ideas and photos.

Phase II Update

A Phase II subcommittee has drafted a work plan to continue MDM beyond its initial three-year run that ends Feb.1, 2004. The plan recommends a second three-year term with similar financial commitment levels as the current campaign.

The draft plan has been given a preliminary go-ahead by the MDM sponsors and the CEE Board of Directors. In a major display of support, the NEMA Motor CEO Board of Directors has committed to sponsoring the campaign for another three years.

Important components of Phase II draft include deployment of the 1-2-3 Approach (see story below), recruitment of new sponsors and the continuation of national awareness development, particularly among top corporate management.

Part of the draft work plan also includes a more involved relationship with ENERGY STAR®. Rather than pursuing an ENERGY STAR label for motors or motor systems, MDM will be looking to work closely with ENERGY STAR Corporate Partners. These are companies, such as 3M Company and Dole Food, which have committed to energy management. In this way, MDM can pursue the marketing and outreach opportunities of leveraging the ENERGY STAR identity.

A copy of the draft work plan is available from CEE Industrial Program Associate Ilene Mason at imason@cee1.org. This plan is still a work in progress and additional comments are welcome.

1-2-3 Approach Approved and Nearing Beta Test

MDM campaign sponsors have developed a new tool to showcase motor management benefits and help initiate the widespread adoption of motor management practices.

"The 1-2-3 Approach to Motor Management" is an analysis tool that calculates annual energy costs, incremental costs for premium-efficiency motors, annual cost savings, simple playbacks and return on investment. The customer is required to provide data on operating hours, sizes and quantities of motors, and electricity costs.

The major component of the tool is a spreadsheet that enables the customer and motor service professional to assess current motor operating costs, identify opportunities to replace existing motors immediately with premium-efficiency (NEMA Premium) motors and plan for motor failure (repair or replace).

In addition to producing this valuable data, the 1-2-3 Approach enables the customer to print tags for each motor. The tags specify replacement motors and/or best repair options.

MDM's 1-2-3 Approach is not designed to take the place of MotorMaster+ 4.0, a comprehensive motor selection and management tool developed by the U.S. Department of Energy. The 1-2-3 Approach is more of a precursor to MotorMaster. It is simpler and enables sponsors to talk to customers, demonstrating the benefits of motor management.

The best use of the tool requires a "1-2-3 implementer" (manufacturer sales rep, local distributor, service rep or efficiency program implementer), who works alongside a potential customer. Together, they input specific customer information, make use of the default value inputs (established by the MDM sponsors), share talking points about motor practices and analyze potential savings from implementing the prescribed 1-2-3 outcomes.

"1-2-3" can also be used by members as a tool for training account representatives about motor management. In addition, the 1-2-3 Approach can be used to educate local motor distributors and energy service professionals, encouraging them to offer motor management services.

On June 19, the CEE Board recognized the potential value of the 1-2-3 Approach as a future component of the Motor Systems Initiative and authorized further testing of the tool. The 1-2-3 Approach is expected to go into beta testing at a General Electric facility in Albany, NY., in the near future. Other beta testing sites within each of the sponsor groups (motor manufacturing, utilities, energy organizations, etc.) are being evaluated.

After incorporating revisions and developing the deployment strategy, the product is expected to be finalized and launched in the fall.

Much hard work has gone into developing the 1-2-3 Approach. Thanks go to 1-2-3 Committee members Linda Raynes (EASA), Rob Boteler (Emerson Motors), Michael Ponder (Northwest Energy Efficiency Alliance), Kitt Butler (Advanced Energy), Chuck Williams (GE), Bruce Benkhart (MotorUp/NEEP), and Dennis Bowns (contractor to the Northwest Alliance's Drive Power Initiative).

Phase I accomplishments

In Phase I, the campaign has developed and successfully publicized:

• A compelling, credible national campaign

• Materials and planning tools such as the Motor Planning Kit, a campaign brochure, the MotorSlide Calculator, white papers, case studies, and media articles for reprint (the estimated public relations value is $910,000)

• The MDM Web site (www.motorsmatter.org), which averages 2,000 visits per month and has created 843 downloads of the motor planning kit and 1,100 calls and e-mails to the DOE-OIT Clearinghouse

The MDM message continues to spread through several recent major hits in the trade magazines, and several significant articles planned for the upcoming months. All of the campaign's media clips and links to on-line articles can be obtained through Kupper Parker Communications.

Below are some of the media placements:

• In the March 2003 issue of Refrigeration magazine, reporter Barb Checket-Hanks wrote a two-page, question-and-answer format article entitled, "Intelligent Motor Replacement Decisions." Information for the article was based on an interview with Ted Jones, plus use of the MDM campaign materials.

• A four-page article authored by Ted Jones, Ilene Mason and KPC focusing on motor management in the chemical processing industry was featured in Chemical Processing magazine in March 2003. The article ("Energy Costs Got You Down?") incorporated several graphics and case study information on 3M.

• The April 2003 issue of Maintenance Technology featured a motor management case study on Ash Grove Cement provided by MDM sponsor Northwest Energy Efficiency Alliance.

• An article written by Jones, Mason and KPC on the importance of motor management in the pulp and paper industry ran in the May issue of Paper Age magazine. The article features case study information on Crown Pacific Lumber and Weyerhaeuser.

• An article highlighting motor management in the water/wastewater industry written by Jones, Mason and KPC is scheduled to run in the July issue of Water/Wastewater International magazine. The article features several statistics and case study information provided by sponsors on Inland Empire Utilities, South Essex Sewerage District and Ellensburg Wastewater Treatment Plant.

• Thanks to a referral by Kyle Pitsor, Industry Director of NEMA, another key placement is in the works. Rexel, one of the largest electrical supply distributors in the country, is planning an article on the campaign and NEMA Premium in its July/August quarterly magazine. A 600-word article on motor issues with a 250-word sidebar on the NEMA Premium and Motor Decisions Matter programs (as well as a 250-word sidebar on Rexel's approach to motor management) is planned.

• An in-depth article about motor management in hospital facilities is scheduled to run in the next couple of months in Health Facilities Management magazine. The article features a great deal of information about the campaign and its message, plus three or four examples of hospitals that implemented motor management successfully. The case studies were provided by several sponsors.

• MDM is also receiving several media hits on a press release featuring the campaign's newest sponsors: Siemens Energy & Automation, A.O. Smith Electrical Products Co. and TECO-Westinghouse Motors.

• A full-page ad from the Copper Development Association ran in the May issue of EC&M magazine. The ad makes mention of NEMA Premium and the MotorSlide Calculator™, and features the "Proud Sponsor of Motor Decisions Matter" logo. The ad focuses on the benefits of using NEMA Premium motors and offers tools to customers that explain the differences among premium-efficiency and other motors, and how premium-efficiency motors can add to a company's bottom line.

Kupper Parker Communications, MDM's marketing contractor, recently launched another major push with the national business and financial media, making appeals to publications that are read by America's corporate leaders. Publications include BusinessWeek., Fortune, Wall Street Journal and the New York Times. These business-oriented publications offer excellent exposure to MDM's target audience.

Evaluation Effort

As Phase I approaches its conclusion and plans are being made for Phase II, MDM is undergoing a formal evaluation. CEE has hired Mark Thornsjo of Summit Blue to coordinate this evaluation, which will identify:

• to what extent MDM makes other motor programs more effective

• the amount of NEMA Premium sales that are due to MDM (as compared to other programs)

• campaign elements that have been successful

• campaign elements that can be improved

As part of this evaluation, a case study will be developed to describe how an organizations (or facility) makes a decision to utilize MDM. A tracking of campaign indicators, such as the pickup of publicity messages and the sales of NEMA Premium motors, will also be monitored.

In addition, a survey will be conducted with readers of Plant Engineering magazine who recommend, specify and/or buy electric motors and controls. The survey will measure awareness of the MDM message and of motor planning overall.

The following is a timeline for the MDM evaluation:

• Campaign indicators - ongoing based on campaign activity

• Plant Engineering survey results - Sept./Oct. 2003

• MDM case study - Dec. 2003

Sponsor Spotlight: NEMA

NEMA recently finalized a motor specification that assists end-users and system designers specifying NEMA Premium™ motors for a variety of applications. The specification's release helps to further the MDM campaign's messages and promotes the sale of NEMA Premium motors.

The specification, General Specification for Consultants, Industrial and Municipal: NEMA Premium Efficiency Electric Motors (600 Volts or Less), outlines the minimum requirements for three-phase, AC induction motors applied to municipal and industrial applications for operation on voltages 600 volts or less, rated 500 horsepower or less, operating more than 2,000 hours per year at greater than 75 percent of full-load.

Electric motors passing NEMA Premium standards reduce electrical power consumption and costs, and improve system reliability. The NEMA Premium efficiency motor program is estimated to save 5,800 gigawatts of electricity over the next 10 years. This is equivalent to reducing carbon dioxide emissions by nearly 80 million metric or keeping 16 million cars off the road.

The specification may be purchased for $31 by contacting Global Engineering Documents at (800) 854-7179. It can also be viewed on the NEMA Web site.

News Briefs

Sponsor Resource Matrix
To help locate and identify media placements more easily, campaign organizers are in the process of developing a Sponsor Resource Matrix.

The matrix, available to sponsors on the MDM Web site in August, will allow sponsors to search for stories by industry type, application, measurable benefits, and horsepower size. This information, in the form of an Excel spreadsheet, is currently being extracted from key story placements, campaign white papers and other resource materials.

Sponsor Case Studies
The case studies provided by MDM sponsors have been extremely useful in developing press releases and other campaign materials. The press releases have, in turn, resulted in numerous media placements.

Case studies are a necessary tool in promoting the campaign. Several are already featured on the MDM Web site but more are still needed. The site currently hosts case studies in the following areas: pulp and paper, water/waste water and chemical. Case studies for food, institutional, HVAC, petroleum and mining are still being sought. If you have case studies in these priority markets, please forward them to Ted Jones or Ilene Mason.

Case studies are a necessary tool in promoting the campaign. Several are already featured on the MDM Web site, but more are still needed. Please forward your new case studies to Ted Jones or Ilene Mason.

Houston Trade Show
Trade shows and conventions are an excellent way for sponsors to spread the campaign's message. Upcoming is the Institute of Electrical and Electronics Engineers (IEEE) Petroleum and Chemical Industry Conference to be held Sept. 15-17 in Houston.

Be sure to let Ilene Mason of CEE know if you plan to attend this or any future conferences. A complete calendar of relevant trade shows can be found in the Sponsors section of the MDM Web site.